Top Contextual Advertising Programs And How To Use Them in site

 Contextual Advertising:



Let’s start with the obvious: buying advertising. We’ve already talked about AdWords/AdSense arbitrage but exactly the same principle applies to buying your traffic from other sources too. For example, the minimum price for advertising at Overture is ten cents per click and you must spend at least $20 each month. If you can see that the ads being served on your site are generating less than ten cents per click then you’re never going to make a profit. Exactly the same is true of any other pay-per-click advertising campaign. One of the advantages of following your AdSense stats is that you can estimate how much the clicks on your ads are worth. That can tell you how much you can afford to pay for clicks from other sites when you buy advertising. It might well pay to advertise, but before you buy make sure it pays a profit.
Contextual Advertising Programs And How To Use Them With AdSense
AdSense is probably the easiest way to generate revenue with your website — I know it’s making me a fantastic amount of money — but it’s certainly not the only way you can make money using contextualized advertising. At the beginning of 2007, Google changed its Terms of Service to allow publishers to place other contextualized ad systems on the same pages as AdSense units. There’s just one restriction: those other systems’ ads can’t look like AdSense units. That still leaves you a huge range of possibilities. In this chapter, I’m going to look at some of the other programs that you could use — either instead of AdSense or as well as AdSense. I’ll explain how they work and how you can make them work with AdSense.
USE THE GOGLE ADSENSE ADS TO !!!
Here is the the 10 best Affiliate programs
1. Kontera — Making Your Words Pay

Kontera (www.kontera.com) is a great way to make extra revenue. Instead of putting ad units on your site, like AdSense does, Kontera highlights particular keywords in your text and brings up an ad when the user mouses over them.

The words are marked out from regular links by an underline and a second dotted line, and you can change the colors of the text and the links .some of the biggest publishers, the ad inventory even includes some very high-earning video ads.

I use Kontera on my personal blog at Finedata.blogspot.com  and I’ve been pretty impressed with the results. The ads are fun to bring up, they’re relevant and they’re totally unobtrusive. But like AdSense, you will need to play with them to maximize your revenues. There are so many different factors that affect your incomes with Kontera, such as which keywords you want highlighted, where you want those words to appear on the page and which colors to choose for the best results, that it took me some time to figure out all of the best combinations. It also took me a few phone calls directly to the people who’d created it to get an idea of what happens behind the scenes of the program so that I can maximize my income. The key issues are the number of links you should place on your Web pages, the color of the links and how those links are distributed.

First issue is pretty simple. Kontera lets you place up to six ad links on each page and recommends that you take all of them. I don’t see any reason to argue with that. In general, your best strategy when building a website that earns income through advertising is to keep the pages relatively short and focused on just one topic. That will keep your ads relevant. If you’re following that strategy, then it’s unlikely that your page is going to look overstuffed with Kontera’s ads. You’ll probably find no more than three or four on a page, and because they only appear as links they won’t distract the user.

The color of the links is a tougher question. Usually, it’s best to choose a different color to the one you’ve used for your AdSense units. That’s because Google and Kontera tend to pick up on different keywords. Offering different links in different colors helps to emphasize that variety and lets Kontera’s links stand out. If you’re thinking that the goal of optimization is to blend the ads into your site, you’re right. But these links are going to be embedded in your content. They’re also going to be double-underlined so that they’ll look different anyway. You want people to see them and to place their mouse over them. You could try using blue as your link color if you want. I use them sometimes on my blog. But I suspect that if you tested different colors, you might well find that a tone that matches your site’s design will give you better results. Testing is going to be key. Making sure that the ads appear in the best locations on the page is easy to do but might require a little work. For the most part, Kontera’s software should distribute the ads fairly evenly across the page. But if you want to make sure that you don’t get any ads in particular places on the page, you can use Zone Tags. These simply tell Kontera: “No ads here please.” To define certain text areas as off-limit simply add the line: before the text, and the tag: at the end. If that sounds to you like AdSense’s Section Targeting, you’re on the right track. But Kontera’s filters aren’t exactly the same as Section Targeting. Placing these filter tags won’t prevent Kontera’s contextualization engine from checking that section for keywords. The contents of that section will still be used to assess the meaning of the Web page. Kontera just won’t place ads on any keywords it finds there. While that’s useful for keeping ads away from the bottom of the page, the sidebars or spots right next to AdSense units, you can also use the tags to control which terms are highlighted.

Kontera doesn’t let you choose which terms and phrases you want turned into ads. But it does recommend that you make the phrases you use as specific as possible. Talking about the “Nokia 5300 XpressMusic myFaves Black Phone” from T-Mobile is likely to get you better ads and more clicks than talking about “mobile phones.”

 

There are a lot of different strategies that you can use with Kontera. Far too many for me to describe in detail here. That’s why I put them together in a short book that lets other publishers can shorten their learning curve. You can find that book at www.konterasecrets.com. If you’re going to put Kontera on your site in addition to AdSense — and I can’t think of a single reason why you shouldn’t — you will need that book to shoot straight to the high revenues.

If you do have lots of users though — or think you will soon — those video ads might have been a good reason to choose Intellitxt over Kontera, but Kontera has now produced its own line of rich media ads. (Although again you need to be big to benefit from them.)

The same placement and keyword strategies that work with Kontera should work with Intellitxt too but I’d always turn to Kontera first. It’s the system that I use on my blog. First thing you’ll want to do is get signed up at http://www.adsense-secrets.com/kontera.html

2.ContextCASH — Affiliate Revenue The Easy Way

If you don’t like either of those though, you could also look at ContextCASH (www.contextcash.com). This system looks pretty similar to Kontera and Intellitxt but it works in a very different way. You still get the highlighted words that appear in your text but instead of bringing up an ad when you mouse over, these links lead directly to affiliate sites. Again, the links are unobtrusive, they don’t clash with your ad units and they’re compatible with AdSense. And they can also bring in good money too... provided you get the sales that win the commissions. Remember, with ContextCash, you get nothing if users click out of curiosity. You only get paid if they buy. While that will give you more money than the small amounts you’d get on a CPC basis, you have to make the sales. The factor that is likely to have the greatest influence over whether or not you get sales is the context of the page and — like any affiliate system — whether or not you’ve recommended the products.

And with ContextCash can be a problem. Usually, the best way to generate income with affiliate products is to choose them carefully and talk them up in your content. ContextCash’s affiliate ads though could change constantly so it will be difficult to recommend them. That doesn’t mean they aren’t good though. Far from it. If the ads are contextual enough, the sites reputable enough and your content geared towards buyers you could see some great rewards. And you do have some control over all these elements. Not only can you optimize your links in all sorts of ways making them easy to blend in, you can also pick the keywords yourself, filter the source of your ads (most come from Amazon or Clickbank), view the list of ads that would fit your site and choose which ones to place on your page. In short, if you’re thinking of using affiliate ads on your site, this is a pretty unique way to do it. I think it’s worth testing them on one site and seeing how you get on.

3.Chitika Premium — Different Ads for Different Users

Kontera, Intellitxt and ContextCash all fit so neatly into your site, you’ll hardly notice the difference to your page. You will notice the difference in your revenues though. Chitika’s Premium units are more intrusive than text links but that’s not necessarily a bad thing. One of their greatest advantages is that they are just so well-targeted… especially to users most likely not just to click but to buy.

Chitika’s old ad units — its eMiniMalls — looked great. They attracted eyes, drew attention and as long as they were placed on a site related to products, they brought clicks too. Unfortunately, if you didn’t have a site related to products, they didn’t generate a lot of clicks. Worse, many of the clicks they did generate didn’t result in sales. So the advertisers started getting uppity and they demanded Chitika provide ads that produce conversion rates — not clickthrough rates, conversion rates! — of at least 2 percent.

Enter Chitika Premium. These show a list of ads, a little image next to each link and a search tab that allows users to look for other ads if they want. Like AdSense (and the old eMiniMalls) they pay on a CPC basis, so each click gives cash, and they’re compatible with AdSense too so you can use both types of units on the same page. So far, so familiar. But here’s the big important difference…

The ads are only shown to select users. Chitika chose to increase conversion rates for its advertisers not by better matching its ads to all of a site’s users, but by not showing the ads to people who are unlikely to buy. So users will only see a Chitika Premium ad unit if they:

• Are based in the United States or Canada;

• Reach the site from a search engine.

That second condition is really important. Chitika Premium targets its ads by looking at the term the user entered into the search engine. A user who didn’t enter the site through a search engine hasn’t entered a keyword term, so Chitika can’t target its ads. But that immediately excludes a large chunk of your users. In fact, it cuts out all of your regular users. While it’s important as a publisher to keep new users coming in, it’s even more important to keep your old users coming back. That will give you a community of users who are keen to read your content, who will constantly see your AdSense units and who will follow the recommendations you make, helping you earn from affiliate products. Chitika isn’t interested in those users though. It’s only interested in your brand new users, the ones who have stumbled through to your site after looking at a search engine for the type of content you offer. That might sound like a terrible idea. You want everyone to see your ads, not just a select few. But it has turned out be a smart move. Publishers who have used Chitika Premium units — and optimized them — have typically reported overall earnings as much as 25 percent higher than using AdSense alone. That’s not going to happen for every publisher though. For one, it can only happen for sites that have good search engine optimization. If your site appears somewhere on page seventeen of the search results for anyone looking for your main keyword and if search traffic makes up only a tiny fraction of your users, then you’re not going to make much money with Chitika. Very few people will see the ads.

Instead of seeing Chitika’s Premium ads, they’ll either see a replacement unit that you’ve created or they’ll see nothing at all. The ad unit will simply collapse and it will be as though there was never anything on that spot on the page. Or to put it another way, instead of placing a valuable ad on a prime piece of website real estate, you’ll be offering nothing… and earning nothing. So it’s not just important to have a lot of search traffic to earn from Chitika. You’ll also need to make good use of the company’s alternate URL service so that you’re always from that ad spot. This works in the same way as AdSense’s alternatives to public service ads. You’ll need to create a webpage with the content you want to show in that space and enter the URL in the Alternate URL box. You’ve got three options here. The easiest is to paste your AdSense code onto an empty page, place it on your server and use the URL of that page as your alternate. Just make sure that you use the same ad format as the Premium ad. Chitika insists that AdSense is smart enough to recognize that it’s being used as an alternate ad. It will take its context as the page on which the viewer sees it, not the blank page you placed it on. US and Canadian users who come through a search engine will see the Chitika ad; everyone else will see an AdSense unit. The second option is to use an affiliate product. In general, affiliate ads work best when you’ve recommended the product. Place an ad for a wetsuit on your Web page about diving, for example, and maybe a few people will click through. Place the same ad on a page in which you describe how that suit kept you warm while you were photographing penguins and anyone thinking of diving in cold water won’t just click through, they’ll buy it — and you’ll get a share of the revenue. For affiliate ads to be really effective then, the user has to have read your content. That’s why they often work best when embedded in an article rather than placed at the top of the page where AdSense units often do well. Embed a Chitika unit into your content and a new user who just glances at your page and considers clicking away will see a list of search-based ads. Regular readers who are familiar with your content and the products you recommend will see your affiliate ad.

Would that be the same for your site?

That’s an easy strategy to test. Run two AdSense units together for a week then swap one of those units for a Chitika Premium unit with an AdSense alternate and compare your earnings. If you find that you’re earning more with a Chitika unit, you’ll have picked up some valuable information about the behavior of one subset of your users. You’ll know they’re more likely to click these ads than AdSense units. You’ll be able to offer them those Chitika ads they love and you’ll still be able to serve regular AdSense units to everyone else. That’s one very easy and valuable strategy you can — and probably should — test on your site. Another is to use a Chitika banner with a CPM ad alternate and place it at the top of the page. Banner ads that pay on a CPM basis are a bit old school but lots of publishers do still use them. Users though tend to look right past them even though that spot, right at the top of the page, should be very valuable. Placing a Chitika unit there might allow you to continue earning from your less valuable users on a CPM basis while making better use of that prime site for the sorts of users advertisers want the most. On the other hand, if you have lots of AdSense units lower down on the page, you might find that your revenues fall as you lose CPM earnings, and users who would have clicked an ad embedded in the content click a Chitika ad at the top of the page instead. You’ll just be changing the place they click the ad. Again, you won’t know until you’ve tried both approaches and compared the results. In general, the rules governing placement of Chitika’s units are the same as those for AdSense units: blend the ads into the page but make them unmissable by putting them above the fold and where eyeballs will be looking. The most important question you’ll have to answer is what the alternate ad should be and whether you wouldn’t do better just by offering everyone an AdSense unit. The answer might be different for every site but with a little time and a little effort, it’s a question that every publisher can answer.

A tougher question concerns keywording. Although Google provides very few tools to help publishers influence the ads they receive, as we’ve seen, there are a number of things you can do to bring up more valuable links. Chitika’s ads however are prompted by a user’s search term. You can’t influence that,but you can influence whether your site appears in a search engine listing for that term.

You can sign up as a Chitika publisher here.

4.Yahoo! Publisher Network

Yahoo! Publisher Network (YPN) (http://publisher.yahoo.com/) is probably the number one competitor to Google. In fact, they pretty much copied what AdSense had done... but didn’t do it quite as well. On the plus-side, their ad formats are largely the same. So if you need to switch from AdSense to YPN, you should be able to keep the exact same optimization, at least as regards how the ads look (although YPN doesn’t have Ad Links or Search, so you’d lose those.) They also have ads in RSS which could bring in some extra revenues if you’re using that on your site. As to which ads you get served though, that’s a whole other ball game. One of the biggest problems with YPN is that the first ads they serve are often Run-Of-The-Network (RON) ads, Yahoo!’s answer to public service ads. These are just ads for companies that seem to have struck a special deal with YPN.

5.AdBrite

Google’s big thing is serving contextual ads. Their program checks the content of your site and delivers ads that they think your users will like. AdBrite is much simpler. The idea behind AdBrite is that people tend to ask popular sites to advertise their links. You’ve probably had that happen to you. Instead of asking for a link in return though, you could ask for money. AdBrite is a clearing house for sites that want to sell advertising space on their pages and for advertisers who want to choose where they want to place their ads. For advertisers, the advantage over Google is that they know exactly where their ads are appearing and for exactly how much money each time. Publishers — like you — get to set your own ad rates, and you have the right to approve or reject every ad before it’s placed on your site. That gives you the power to choose your ads and your price instead of relying on whatever Google gives you. Those are the advantages. The disadvantages are that it’s just not in the same league as AdSense... or YPN.

You can learn more about AdBrite at www.adbrite.com.

6.Kanoodle – Bright Ads

The same criticism can be made of Kanoodle’s BrightAds service, which is similar to Google’s. It’s a search engine that delivers contextual ads to publishers’ websites.

Learn more about Kanoodle’s BrightAds at http://www.kanoodle.com/about/brightads.cool

7. Searchfeed

Searchfeed is slightly better, especially for international publishers. It also supplies contextualized ads to advertisers but offers geotargeting services which gives them a wide global reach, useful if you’re based outside the United States.

You can integrate the ads smoothly into your site, either by cutting and pasting the HTML from their site or even by asking their own specialists to help you increase your CTR. And they have a good reputation for paying on time. Whether they’ll give you more money than Google is a different question though. The only way to find that out is to try it but if you find that you’re doing well with Google, then why would you bother? If, for some reason, you don’t want to use Google — or can’t use Google — and YPN isn’t your cup of tea either, then you might find Searchfeed a good alternative.

You can learn more about Searchfeed at www.searchfeed.com

8.The Big Boys: eBay And Microsoft

One of the great things about contextualized advertising is that outside of Google and Yahoo!, the best competitors are all start-ups. Or should that be up-starts? A couple of big boys though have begun to muscle in on the market.

ad selections. eBay now has its own contextualized affiliate system. The system scans publishers’ Web pages, identifies keywords and serves related ads drawn from its online auctions. Publishers receive between 40 and 70 percent of eBay’s commission on the sale. Unlike ContextCash though, these ads aren’t embedded into text. They appear in units, like AdSense ads. And like AdSense ads, you’re free to change the color scheme and ad size, and place the code wherever you want. But they’re always going to look like ads. When the most eyecatching part of the ad is the price, there’s no hiding the fact that any user who clicks is heading to a sales page and not to a site that will give him information. And because the ads will change with the auctions, unless you’re writing specifically about a product that someone is always selling at eBay, you’d probably do better promoting new goods with an Amazon affiliate ad.

That’s especially true as long as eBay make it difficult for people to join the program. The system is currently only available to eBay’s affiliates. But you can become an affiliate at www.affiliates.ebay.com and check out the ad program at http://affiliates.ebay.com/ads/adcontext/index.html. The other big company stepping into the filed is Microsoft. They’d been talking about rolling out a contextualized ad system for a long time but only really got going in 2009.

  9.Infolinks:
Learn more about infolinks and signup for infolinks and stat earning money now infolinks.com 

10.Google adsense :
You sign up for google adsense and ste up an adsense at google.com/adsense
  You can also make 5-7 million USD in  adsense for more information please visit this link below
 finedata.blogspot.com/2010/.../make-5-7-million-usd-in-adsense.html
Thank you by mrshravanc

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