What To Do Before You Apply To Google AdSense
Guidelines for new web publishers Imagine this. Mr. Big Google Advertiser is surfing the net, looking up some trade-related keywords. He clicks through lazily to land on a strange website. The logo looks amateurish. The content is full of typos. Heck, some of the links don't even work. And then, he sees something he least expects to find. He seems to freeze for a second. His eyes pop wide open and you can see a muscle going in his cheek. He picks up his phone and dials a number. "I can't believe it!" He booms, "I can't believe you put MY ad on THAT website!" Uh oh. Google has a reputation to live up to. A reputation for providing quality content, targeted traffic and good value for money to their advertisers. The way to meet these requirements is to provide content that meets their requirements and goes one step further to add something unique, which other websites might not offer. Before you apply to Google AdSense, make sure you haven't cut corners on the layout and the quality of content. Google is quick to reject websites that are built specifically to attract search spiders or that trick people into clicking AdSense Ads.
To make a sizable income from AdSense, you need unique content, a true commitment to your visitors and focused content — which makes it easy for advertisers to target their audience. To sum up, here are a few quick Do's and Don'ts before you Apply:
Don't Build A Website That Specifically Targets Search Spiders, With Nothing Unique To Offer Human Visitors.
I’ve already discussed the importance of creating content that your users are genuinely going to find interesting. If you have interesting content, you’ll have higher CTR and higher revenues. With so many legitimate ways of creating revenue-generating content, you’re only cheating yourself when you take a short-cut. You reduce your CTR and you increase the odds of being banned by Google.
Don't Build A Website Just To Make Money From AdSense
The easiest way to produce genuinely interesting content is to produce content that genuinely interests you! You might feel that the more pages that you can throw up, the more money you’ll make but if you can’t produce the sort of content that can compete with companies who produce genuinely good material, you’re not going to get the traffic or the revenues. But there is plenty of topics that you know about and enjoy. That’s the kind of material that can give you money. It will also make earning that money a lot more fun.
Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic
But writing about what you enjoy rather than what can help you earn doesn’t mean you should forget about using your content to bring you targeted ads. If you know that there are certain keywords in your topic that are worth more, then you can certainly write about those. You can also make sure that you toss in plenty of keywords and headings to keep those ads targeted.
DON'T Build A Website Specifically To Target High-Value Keywords Unless You Plan On Developing Quality Content!
Not all advertisers bid high on the same keywords. Just as it’s a bad idea to create more content simply to create more money, so it’s a mistake to focus on particular keywords to create lots of money!
If you are prepared to produce good content and want that content to include high value keywords, one VERY useful report reveals those high-value keywords. You can find it at http://www.adsense-secrets.com/cashkeywords.html
If you want to aggressively build sites, another very useful tool you might want to look at is Top Keyword Lists.
This is a 'plug and play' monthly membership service offering twenty-five high-paying AdSense markets each and every week. With a simple page generating application, you can turn out twenty-five sites quickly and easily from each week's updates. If you prefer to spend a little more time building your site with articles, they offer a unique keyword research tool that allows you to pinpoint the key phrases you should concentrate your articles on for maximum payout through AdSense. Read more about it at www.adsense-secrets.com/topkeywords.html
Websites That Rank Higher In A Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term
I don’t know if that’s because Google just wants to reward sites who meet their criteria for high search listings or because they assume that sites that rank higher are going to have better users for advertisers than lower-ranked sites.
Most likely though, is that it’s all about content relevance. A top-ranking website is considered more relevant than a lower-ranking one. So keep an eye on your Google Search Ranking for your targeted search terms and work continuously to optimize your website. The upshot is that when you’ve created your site, you need to pay attention to search engine optimization. That won’t only win you free traffic, it will also get you more money for the traffic you receive.
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Mrshravanc
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